123 million exposure, -169 thousand clicks on the game title; -489 thousand games played (an averag

The mobile phone category is a very dynamic and fast - manufacturers are offering 6230i more and new technology for advanced phone models. 2009th the main challenge for all the major phone manufacturers had to fight for consumer touch phone segment, where a great deal of upheaval took LMT, 2008. At the end of entering the Latvian market Apple's iPhone sales, which soon became the benchmark for touch phones.
2009th The main players of the handset manufacturers were: LG - a significant investment, and massive campaigns first half of the year, Nokia - a wide range of loyal visitors that it is only waiting for this brand touch model Samsung - with offers for various target groups (women, business, mainstream and with Samsung Corby trade extended its offer to young people - schoolchildren and students - the audience) .
16-26 years old young urbanites. They were inspired by the focus, the ability to stand out, they like new and unseen things - both abģērbā and accessories. And the mobile phone is an integral part of their life. They are progressive,

understands what is in fashion, knows what is the newest and coolest designs that wants the design to express your personality.
Campaign objectives: To promote the Corby phone sales, 6230i up to 70% ad awareness among the target public, 6230i develop and strengthen 6230i the brand image of Samsung touch phone segment, achieving target recognition.
The campaign idea was based on a simple but effective method - to reach young people in their own language of provocation "Express yourself colors"

and encouraging audience engagement communication to strengthen the power of information and the positive attitude 6230i towards the ad and brand.
The idea of ​​"Express 6230i yourself colors," according to media and solutions were based mainly on the product (Corby phone designs with colorful, interchangeable

caps) and the young audience who likes to express themselves, pazīmēties and all sorts of other ways earn attention.
Communication tasks were: to create Samsung Corby image through targeted major media and formats to strengthen the overall image of Samsung touch phone segment, focusing on entry-level models (affordable models).
Selected media channels: TV regular advertising (Spot campaign) - the primary medium for advertising and to provide product to a target audience with a mission to maximize audience reach, TV nestrandarta solution (branded identity TV6 clips that separates applications from the advertising 6230i blocks) - supports

the media to strengthen Samsung Corby image in an entertaining way, regular Internet Solutions (banner) - the primary medium,

in order to ensure the visibility of Corby target audience, Internet non-standard solution (take the challenge colors draugiem.lv environment) - the primary medium 6230i to engage audiences in an entertaining way to promote communication and exchange of information for young people and their friends

in the middle of the Outdoor Advertising (billboards in various formats - Pilar, 6230i posters stops, city lights, cars and mobile billboards with sound) - Supports medium

to reach young audiences they important locations - at schools, universities and shopping centers; Guerrilla solution (traffic light pole painting) - supports the media to strengthen the campaign's message to young people understand, provocative and, at the same time, in an entertaining way.
Campaign Results: Sales Latvian goal was achieved within 2 months (2009th g. Dec. - 2010. G. Jan.), and continued steadily in 2010. in the first quarter to the release of new models, which are now taking over the leadership, visibility advertising target 6230i audience reached 81%. In addition, the campaign had a very high rating - 4.1 out of 5, where 65% of the respondents had said that Samsung Corby communication

they "liked" or "loved" in comparison with other campaigns have a very high rating (the previous campaign results primarily indicated the neutral or slightly positive evaluation - an average of 3 to 3.5 points out of 5). Pēckampaņas results showed high Corby design assessment (4 of 5), which was the main characteristic of a product that was communicated. 6230i
Internet nestrandarta solution results: Solution 6230i Description: A game of "Express yourself colors!" Portal draugiem.lv environment where players are invited to participate, noting

which of your friends want to challenge 6230i and to integrate the game and then start a virutal paintball, which is a key tool Corby phone which it is possible colored buddy to collect points and ultimately win the Corby phones. Surprisingly high level of involvement between the draugiem.lv users - the highest number 6230i of players involved in the site's history (after 2010. Available 6230i data in January):
123 million exposure, -169 thousand clicks on the game title; -489 thousand games played (an average of 3.3 games each unique player) -145 thousand unique players (20% of the total number of portal users, on average, involving up